The festival is a cultural activity aiming to conserve, promote and honor the cultural heritage values of Vietnam in general and ethnic minority groups living in Vietnam - Lao shared border area in particular; facilitate people to learn, exchange, broaden knowledge, promote the fine tradition and community engagement of Vietnamese ethnic groups as well as regional ethnic minority groups; arouse the pride and fine tradition of each ethnic group.
The 3-day-long event held in A Luoi district Central Square will bring a series of cultural activities, festivals, traditional sport events, photo exhibitions on culture, tourism, people and socio-economic achievements; organize space to exhibit, introduce and advertise localities' culture - tourism products; gastronomy space; brocade performance, introduce festival, traditional cultural rites of ethnic groups in A Luoi district; people art performance and costume performance, etc.